An Introduction to Marketing (Coursera)
list 9 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
timer 45 heures de cours

En résumé

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

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Le programme

PART OF THE WHARTON MBA FOUNDATION SERIES This course is part of the Wharton MBA foundation series in the MOOC format. It is taught by three of Wharton's top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world. This course features on-location videos and debates between the three professors. The three core topics focus on customer loyalty. The first is about branding: given a very disparate world in which new startups are emerging constantly, brand equity is one of the key elements of keeping customers so that they have a trusted source for their needs. The second topic is customer centricity, which is taught in a global context where students learn how to gather needs and focus on the customer via discussion forums and empirical examples which are advanced by the mix of cultures in the course. Finally, the course explores practical, go-to-market strategies to help students understand the drivers that influence customers and see how these are implemented prior to making an investment. The other Wharton Foundation Series courses: An Introduction to Operations Management An Introduction to Corporate Finance An Introduction to Financial Accounting  

Les intervenants

University of Pennsylvania

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