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Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.
It was very interesting taking a bigger look at the reason as to why in certain campaign we have so many leads that do not necessarily get transformed into a sale. Great video.
It was very interesting taking a bigger look at the reason as to why in certain campaign we have so many leads that do not necessarily get transformed into a sale. Great video.
Interesting video
