Rory Sutherland: Life Lessons from an ad man
assignment Level : Intermediate
chat_bubble_outline Language : English
date_range Published on October 14, 2009
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Advertising adds value to a product by changing the way we perceive it, not the product itself. Rory Sutherland has the audacity to say that changing our perception of the value of things can be as satisfying as accessing things that "really" have value. The conclusions he draws from this have interesting implications for the way we see the world.

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