How China is changing the future of shopping
assignment Level : Introductive
chat_bubble_outline Language : English
date_range Published on January 30, 2018
language Subtitles : English, French, Chinese, Russian
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About the content

China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers -- the equivalent of the combined populations of the US, UK and Germany -- regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.

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Author

Angela Wang

Retail expert

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