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Source: www.youtube.com
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Level : Introductory
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Language : English
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Stanford Graduate School of Business
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About the content
Translating the features of a product or service into customer benefits is one of the most important things that an entrepreneur has to do. Tom Fountain from Mayfield Fund discusses how to better articulate your value proposition and turn your new venture into a success. Recorded: February 25, 2009
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