About the content
Businesses and institutions today increasingly turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?
This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.
Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.
Course 1 – The Writing Process
- Assess the audience you are writing for
- Customize content for the specific audience and delivery method
- Utilize effective online writing strategies
- Communicate effectively in an online environment
B.S., M.A., Lead Content Strategist
Tata Consultancy Services
The University of California, Berkeley was chartered in 1868, and its flagship campus — envisioned as a "City of Learning" — was established at Berkeley, on San Francisco Bay. Berkeley faculty consists of 1,582 full-time and 500 part-time faculty members dispersed among more than 130 academic departments and more than 80 interdisciplinary research units. Berkeley alumni have received 28 Nobel prizes, and there are eight Nobel Laureates, 32 MacArthur Fellows, and four Pulitzer Prize winners among the current faculty.
In September 2012, to mark Berkeley's commitment to innovation in teaching and learning, The Berkeley Resource Center for Online Education (BRCOE) was formed. The Center is a resource hub and an operational catalyst for all internal campus-wide and external resources to advise, coordinate, and facilitate the University’s online education initiatives, ranging from credit and non-credit courses, to online degree programs and MOOC projects, including the MOOCLab initiative.
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