Writing for Social Media
date_range Starts on November 12, 2019
event_note End date December 10, 2019
list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key information

credit_card Free access
verified_user Fee-based Certificate
timer 12 hours in total

About the content

Businesses and institutions today increasingly turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?

This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.

Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.

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Prerequisite

Course 1 – The Writing Process

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Syllabus

  • Assess the audience you are writing for
  • Customize content for the specific audience and delivery method
  • Utilize effective online writing strategies
  • Communicate effectively in an online environment
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Instructors

Tim Peters
B.S., M.A., Lead Content Strategist
Tata Consultancy Services

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Content designer

Berkeley
Berkeley
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Platform

Edx

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

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