What’s Your Big Idea?

What’s Your Big Idea?

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12 h
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  • From www.coursera.org
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 6 Sequences
  • Introductive Level
  • Subtitles in Spanish

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Course details


  • Week 1 - Think
    We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker.
  • Week 2 - Listen
    This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’vethought about and solicit feedback from the people whose problems you’re trying to solve.
  • Week 3 - Plan
    Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.
  • Week 4 - Clarify
    In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.
  • Week 5 - Support
    To make your big idea into a reality, you’ll need the personal, professional, and financialresources we discuss in this module.
  • Week 6 - Iterate
    This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.
  • Week 6 - Peer Assessment (Optional)
    Create a pitch for your Big Idea, then give and receive feedback.
  • Week 6 - Reverse Pitches (Optional)
    In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered their insider perspectives on a number of pressing problems that present unprecedented opportunities for meaningful innovation.




Professor Buck Goldstein
University Entrepreneur in Residence and Professor of the Practice

Dr. Holden Thorp, PhD
Provost and Professor of Chemistry and Medicine


The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities.


Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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