- From www.coursera.org
What is Social?
- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Subtitles in Spanish, Arabic
Course details
Syllabus
- Week 1 - Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and ... - Week 2 - Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. - Week 3 - The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. - Week 4 - Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. ...
Prerequisite
None.
Instructors
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Editor
Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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