What is Social?
list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : Spanish, Arabic
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Users' reviews
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Key information

credit_card Free access
verified_user Fee-based Certificate
timer 4 hours in total

About the content

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

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Syllabus

  • Week 1 - Introduction to Social Marketing
    In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and ...
  • Week 2 - Social Trends
    In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
  • Week 3 - The Business of Social
    In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
  • Week 4 - Social Overview
    In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. ...
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Instructors

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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Content designer

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

Reviews
4.3 /5 Average
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Best review

Excellent course for a near-beginner in the marketing world! I have had experience with various social media platforms, but this course really opened my eyes to the full range of capabilities these channels hold! I'm very excited to continue my journey with social media marketing and grow professionally!

Published on February 24, 2018
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on the March 5, 2018
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Lots of content repetition and many referals to other Moocs. It's obvious an introduction course. Expectations of other moocs are high now ;-)

on the February 24, 2018
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Excellent course for a near-beginner in the marketing world! I have had experience with various social media platforms, but this course really opened my eyes to the full range of capabilities these channels hold! I'm very excited to continue my journey with social media marketing and grow professionally!

on the February 21, 2018
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Great info and I especially like the way it's divided into some reading and some video. I think it was also presented in a way the someone who is not already familiar with Social is easily able to understand.

on the February 12, 2018
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This course helped to understand the real meaning of social. I came to know many new sites and technologies helping today to be social.

on the February 12, 2018
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I will give it 5 stars. Heads up! I´m really not a social web geek. But this course does unveil content that is very useful and well focused for both the newby as well as the social nerds.