list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : Chinese
language Subtitles : English, Spanish, Turkish
card_giftcard 128 points
Users' reviews
-
starstarstarstarstar

Key information

credit_card Free access
verified_user Fee-based Certificate
timer 16 hours in total

About the content

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

more_horiz Read more
more_horiz Read less
dns

Syllabus

第一单元:品牌塑造    
核心概念包括品牌传播和重新定位、营销策略、品牌定位和客户决策。    

第二单元:客户中心化    
核心概念包括通过客户中心化、客户中心化用语和客户关系管理 (CRM) 树立竞争优势。    

第三单元:市场进入战略    
核心概念包括全渠道战略和线上/线下互动、社交定位和游说。    
record_voice_over

Instructors

Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
The Wharton School

Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School

David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing

store

Content designer

University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
assistant

Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

You are the designer of this MOOC?
What is your opinion on this resource ?
Content
0/5
Platform
0/5
Animation
0/5