- From www.coursera.org
沃顿商务基础毕业项目（中文版）
Course
zh
Chinese
12 h
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- Self-paced
- Free Access
- 4 Sequences
- Introductive Level
Course details
Syllabus
学习者需要选择一个实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。
学习目标：
- 分析一个现实商业机会的收益与风险
- 提出一套如何利用这个商机的策略
- 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。
学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面：
- 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。
- 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型),包含对成本和收益的预测。
- 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
Prerequisite
None.
Instructors
- - The Wharton School
Editor
The University of Pennsylvania (commonly known as Penn), founded in 1740, is a private university located in Philadelphia, Pennsylvania, USA. A member of the Ivy League, Penn is the fourth oldest institution of higher learning in the United States and considers itself the first university in the United States to offer both undergraduate and graduate degrees.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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