list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : Chinese
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timer 12 hours in total

About the content

在商务基础毕业项目里,你有机会将分析技能应用到商务实战里。你会用到新学到的商务技巧来仔细评估华为公司的真实案例。

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Syllabus

学习者需要选择一个实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。


学习目标:
  • 分析一个现实商业机会的收益与风险
  • 提出一套如何利用这个商机的策略
  • 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。



学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面:
  • 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。
  • 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。
  • 运营管理:针对新项目,构建一个生产以及(或者)服务计划。
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Instructors

  • - The Wharton School
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Content designer

University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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