Key Information
About the content
In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.
Syllabus
- Week 1 - Start Here
Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below... - Week 2 - Building Your Pitch Deck
This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your ... - Week 3 - Preliminary Pitch Deck
This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. ... - Week 4 - Revision Week
This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look ... - Week 5 - Final Project Submission
This week, you will finish your revisions to create a final version of your pitch deck and submit it for peer review. You'll then be asked to review the work of three of your peers. Once you have gotten feedback on your deck, you may use it to pitch your produ...
Instructors
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Ethan Mollick
Associate Professor
Associate Professor of Management- Wharton School
Laura Huang
Assistant Professor
Management
David Hsu
Richard A. Sapp Professor of Management
The Wharton School
Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation
The Wharton School
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Kartik Hosanagar
Professor
Wharton School
Content Designer
The University of Pennsylvania (commonly known as Penn), founded in 1740, is a private university located in Philadelphia, Pennsylvania, USA. A member of the Ivy League, Penn is the fourth oldest institution of higher learning in the United States and considers itself the first university in the United States to offer both undergraduate and graduate degrees.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
This course helped me get my mind around all the pieces of setting up a business. It gave me an understanding of the mechanics of the process and of best practices as far as staffing and funding. It also provided me with resources that I can use as I continue on.
Great way to complete the program... however, was quite surprised by the quality of some of the pitches I evaluated. I would have expected a better finished product from those who participated in the previous 4 courses.
This course helped me get my mind around all the pieces of setting up a business. It gave me an understanding of the mechanics of the process and of best practices as far as staffing and funding. It also provided me with resources that I can use as I continue on.
I was absolutely clueless and my risk taking appetite for a startup was very low. I did not want to do any elaborate MBA programs, but something which was very focused on start ups, while I am still doing my day job. This course fitted the bill and had a wonderful experience listening to such a mature faculty who are themselves hands on into startups. Thank you for the wonderful experience!
I was expecting a better feedback and in general a better course. It would be amazing if you received feedback from the professors, at least the best ones.Thank you
This course has been quite instrumental in shape my idea for a startup. Before this course just because of nuclear thought process about a startup I could not implement my idea. know am more confident. Because the elite lot of profs have taught me.Thank You Very Much
