Understanding User Needs: UX Interview and Research Methods
link Source: www.futurelearn.com
date_range Starts on October 26, 2020
event_note Ends on December 5, 2020
list 5 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 15 hours in total

About the content

Learn how to better meet user needs through data-driven user-centred design
To design a product or system which is effective, it is vital to understand the specific needs and abilities of the people using them.

This UX training course will develop your ability to interact with your users by understanding what they need, what they don’t need, as well their likes, and dislikes.

Discover a user-centred design approach
Led by experts in UX design at the University of Michigan, you’ll discover practical techniques for better understanding your user, including user needs assessments and qualitative research methodology.

As you consider how human behaviour relates to UX design you’ll identify the value of qualitative UX research for understanding user needs.

Learn how to conduct effective UX interviews
Alongside a global group of learners, you’ll discover various data gathering techniques for learning more about your user, including UX interview questions, protocol, and technique.

You’ll learn best practice approaches for conducting effective UX interviews and in-situ user observations, as well as how to use affinity diagramming to analyse your findings.

Implement data-driven UX design
As you learn how to extract data from research, interviews, and observations of your users, you’ll develop your ability to translate these learnings into your UX design practice.

By the end of the course, you’ll understand not only how to extract data from your users, but also how to use this data to meet user needs through data-driven UX.

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This course is designed for anyone looking to gain experience in UX principles, techniques and processes, but specifically in the area of UX research and interviews.



  1. Introduction and Qualitative Research Overview
  2. Interview Protocols
  3. Interviews, Observation, and Data Extraction
  4. Affinity Walls and Analysis
  5. Conclusion

Content Designer

Michigan State University
Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.



FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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