- From www.coursera.org
Understanding the Music Business: What is Music Worth?
Course
en
English
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- Self-paced
- Free Access
- Fee-based Certificate
- 7 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Recording & Record Labels, Part 1
Part 1 of this module will cover the basics of audio recording. You’ll learn about the pros and cons of home vs. studio recording, hear perspectives from both home and professional studio owners, and learn about different jobs and roles in recording environmen... - Week 2 - Recording & Record Labels, Part 2
Week 2 of the Recording & Record Labels module considers questions about education and the music business (and includes an interview with a music school dean), reviews the history of audio formats with an on-location visit to a popular music archive, and outli... - Week 3 - Copyright & Publishing
In this module, learners will wade into the complicated world of music copyright and publishing. Interviews with an executive from a performing rights organization and another music school dean with a background in publishing and intellectual property rights ... - Week 4 - Media
The subjects in this segment – PR, publicity, marketing, social media, radio, and streaming services – could all come under the heading “Getting The Word Out”, or “Cutting Through The Noise.” You will learn how innovations in technology are changing the means ... - Week 5 - Live Performance
Live performance has become a crucial component of many musicians’ careers in an era when many traditional income streams for musicians are shrinking. This module will take a look at the team of people who work with an artist doing strategy and planning (i.e.,... - Week 6 - New Models, Trends & Strategies
Upheaval in many sectors of the music industry – much of it brought by the digital revolution – has led innovative people on both the business and artistic sides of the industry to do business in new ways. You will learn about opportunities for entrepreneurial... - Week 7 - Wrapping Up
Wrapping up discussions, quizzes, and final breaking news analysis
Prerequisite
None.
Instructors
Jen Gunderman
Assistant Professor of Musicology
Blair School of Music
Editor
Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees.
Platform
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