About the content
Explore the two inseparable aspects of fashion: commerce and culture.
For almost 150 years, fashion has been a deep cultural mechanism, that has transformed almost every part of Western culture. Join the course to get acquainted to the inseparable commercial and cultural sides of fashion.
Whether you are a marketing student, a young or experienced professional willing to refresh or enlarge your knowledge in fashion, this course will offer you a dual approach to fashion, both as a cultural phenomenon and as a creative industry.
Under the supervision of Benjamin Simmenauer, with exclusive input from designers as Simon Porte Jacquemus, Christelle Kocher, Paul Smith, and CEOs of Chanel, LVMH Fashion Group, Yves Saint Laurent and Hermès, this MOOC will give you a transdisciplinary approach to the phenomena of contemporary fashion.
The course is structured into 4 chapters:
- Fashion and modernity: contemporary relevance, ‘Zeitgeist, and the desirability of the new.
- Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
- Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
- Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.
I am a permanent professor at Institut Français de la Mode, where I teach fashion theory and fashion brands strategy. My background is in analytic philosophy and social sciences.
Institut Français de la Mode is a higher education institution, a training center for apprentices, a provider of executive education, as well as a center of expertise for the textiles, fashion and luxury industries. It provides educational programs from vocational training to doctoral level, by cross- fertilizing design, management and couture craftsmanship.
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.