- From www.futurelearn.com
Transformation digitale des services et des entreprises
Closed
Course
fr
French
12 h
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- 4 Sequences
- Introductive Level
- Starts on October 29, 2017
- Ends on November 26, 2017
Course details
Syllabus
En suivant ce cours :
- Vous aurez une vision d’ensemble des outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
- Vous aurez une idée des nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
- Vous saurez établir une stratégie digitale et des business models concernant votre offre de services digitalisés
- Vous saurez appréhender l’évolution du Marketing impactée par le digital
- Vous saurez industrialiser vos services en y intégrant les aspects digitaux et humains
- Vous saurez comprendre les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service
Prerequisite
None.
Instructors
Marc PRUNIER
Professeur à Grenoble Ecole de Management et responsable pédagogique de programmes en « Culture et Ingénierie des service ». Consultant en management des systèmes d’information et système de services.
Editor
Grenoble École de Management is a business school founded in 1984 in Grenoble, France by the Chamber of Commerce and Industry of Grenoble. The Grenoble École de Management incorporates the Grenoble Graduate School of Business (GGSB) (as its internationally focused educational branch), the École Supérieure de Commerce (ESC) (the French branch that offers the traditional Grande École program), and the École de Management des Systèmes d'Information (EMSI) (specializing in Information Systems management).
It has triple accreditation: EQUIS by the EFMD, AMBA, and the AACSB. In 2015, the school is ranked 6th nationwide and its Msc in Management (MIB program) is ranked 15th worldwide according to the Financial Times. Grenoble EM hosts a talent pool of students from various nationalities and cultures. It is situated in the Europole area, next to the World Trade Center of Grenoble.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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