link Source: www.edx.org
list 7 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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verified_user Fee-based Certificate
timer 14 hours in total

About the content

Do you want to learn about an industry that is dynamic, fun, evolving, and always challenging? At its peak, tourism supported over 300 million jobs globally and in 2018 generated US$1.65 trillion in international receipts.

By taking this course, developed around one of the world's premier destinations, Queensland in Australia, you will experience challenges, and solutions, reflective of the ever-changing global tourism and travel industry. Tourism is an aspiration for millions of people globally, and has proven to be a highly resilient sector, which is vital to many economies.

This course will provide you with substantive insights into the management challenges facing destinations and operators. It will show you the proper steps to follow forresearch-informed resolutions. The course comprises seven modules, with each module co-delivered by two or more expert academics. Developed in partnership with Tourism and Events Queensland, the statutory marketing authority for tourism in Queensland, several modules have been shot on-location across Queensland's premier tourism destinations. The course features case studies of leading tourism and hospitality companies and interviews with prominent industry professionals. In addition, you'll hear from public sector officials representing government, peak industry bodies, destination management and marketing organisations, hotels and resorts, attractions, tour operators, transport and local communities.

Eleven leading academics share their expertise taking the learner through a visceral journey of self-discovery and exploration of various aspects of tourism planning, management of services and experiences, the changing role of technology in decision-making, and management of workforce and risk in tourism.

The course is particularly designed for:

  • Professionals working in the tourism (hospitality, events, sport and leisure) industries
  • Students learning about these industries for the first time
  • Individuals who have an avid interest in tourism

^ Course image credit: Tourism Events Queensland

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Syllabus

  • Understand the complexity of challenges faced by the tourism industry
  • Examine tourism and travel management principles
  • Create resolutions and strategies to address tourism issues and challenges
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Instructors

Sara Dolnicar
ARC Laureate Fellow
The University of Queensland

Sally Driml
Honorary Senior Lecturer in Tourism Management
The University of Queensland

Sheranne Fairley
Associate Professor
The University of Queensland

Karen Hughes
Associate Professor
The University of Queensland

Judith Mair
Associate Professor
The University of Queensland

Gabby Walters
Associate Professor
The University of Queensland

Brent Ritchie
Professor
The University of Queensland

David Solnet
Associate Professor
The University of Queensland

Richard Robinson
Associate Professor
The University of Queensland

Lisa Ruhanen
Professor
The University of Queensland

Pierre Benckendorff
Associate Professor
The University of Queensland

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Content Designer

The University of Queensland

The University of Queensland (UQ), Australia, is one of the world’s premier teaching and research institutions. Striving for excellence through the creation, preservation, transfer and application of knowledge UQ ranks in the top 50 Universities as measured by the QS World University Rankings. UQ is one of only three Australian members of the global Universitas 21 and a founding member of the Group of Eight (Go8) universities. UQ is recognised for its world standard specialised research and teaching excellence; having won more Australian Awards for University Teaching than any other in the country.

Founded in 1909 UQ is Queensland's oldest university and has produced more than 250,000 graduates. UQ has a diverse community of over 51,000 students including 13,300 international students from 141 nations. It has one of Australia's largest PhD enrolments, with more than 14,700 postgraduate students. UQ employs 6,700 staff spanning six faculties and eight research institutes.

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