About the content
All of today’s well-known companies got started the exact same way: as an idea within someone’s head. While the idea itself is an important prerequisite for success, it was rather what these individuals did with it that enabled them to become the success that they are today. You can learn to think and act like these innovators too. This course helps you to turn your idea into a real-life business and make it a commercial success:
Find and assess your idea
- What does it actually mean to be entrepreneur?
- Are entrepreneurs born or made?
- How to actually find an idea to start a business?
Turn your idea into action
- How to deal with uncertainty?
- What are the core questions that I have to answer to make my idea successful?
- How to assemble the right team of people to help me get my idea off the ground?
Set yourself up to succeed
- How to know what my customers really expect?
- Do I have to stick to my original idea no matter what?
- What are typical traps into which entrepreneurs fall at the start of their career?
We will walk you through real-life examples of the entrepreneurial process to help you understand how it differs from that of established companies and how you can apply it for your own purposes. A series of homework exercises, tutorials and case studies will enable you to develop a perspective that goes beyond the theoretical scope to prepare you for actual situations.
By doing so, this course will not only give you specific tools to start you own venture but also to transfer the benefits of entrepreneurial thinking to a corporate context, thereby preparing you for leading positions in Business Development , Strategy and General Management and of course as an Entrepreneur. Learners from the industries of Business Development and Entrepreneurs from all over the world already completed the course.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
- How entrepreneurs discover their business ideas and determine their commercial potential
- How to distinguish entrepreneurial and managerial thought patterns
- The specific skill set required to launch a new venture
Head of the Innovation and Entrepreneurship Group and Co-Director of the TIME Research Area
RWTH Aachen University
RWTH Aachen University is among the leading technical universities in Europe measured by its academic output, the quality of its graduates, and by the quantity of its external funding. A unique location in the center of Europe bordering Belgium and the Netherlands induces an international and technology driven climate for Aachen as a University City as well as for the whole region. Founded in 1870 RWTH holds 260 institutes in nine faculties and has more than 42,000 Students, about 7,000 of whom are international.
Teaching at RWTH Aachen is first and foremost application-oriented. Its graduates are therefore sought-after as junior executives and leaders in business and industry. National rankings and international assessments attest to the RWTH graduates’ marked ability to handle complex tasks, to solve problems constructively in team work and to take on leadership roles. It is therefore not surprising that many board members of German corporate groups studied at RWTH Aachen.
RWTH Aachen University has a major interest in sharing its qualified lectures and research experiences and has a history in implementing numerous blended learning patterns in higher education.
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.