Think like an editor (content strategy and UX writing)

Course
en
English
10 h
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Source
  • From openclassrooms.com
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 2 Sequences
  • Introductive Level

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Course details

Syllabus

Part 1 - Create user-centered content
1. Create user-centered content
2. Put the user first
3. Look to usability testing and metrics to inform content decisions
4. Pay attention to UX writing and microcopy
5. Have a clear vision through scenarios and user stories
Quiz: Think about the user in UX writing

Part 2 - Examine the content ecosystem
1. Take a content first approach
2. Conduct a content audit
3. Identify content types
4. Create documents to collaborate on content
5. Create a style guide for consistency
6. Become a better writer
7. Get some practice conducting a content audit
Quiz: Think like a content strategist

Certificate

Prerequisite

To succeed in this course, you should follow theses courses :

  • Communicate your ideas through storytelling and design
  • Dive into UX design
  • Conduct design and user research

Instructors

Anne Ditmeyer
Designer and creative consultant who writes and travels.

Editor

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

Platform

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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