The Secret Power of Brands

Closed
Course
en
English
18 h
This content is rated 0 out of 5
Source
  • From www.futurelearn.com
More info
  • 6 Sequences
  • Introductive Level
  • Starts on October 17, 2021
  • Ends on November 28, 2021

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Course details

Syllabus

  • How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
  • How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
  • How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
  • How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
  • How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
  • Where brands are going next: the future of brands, your personal brand, ways to continue the journey

Prerequisite

None.

Instructors

Robert Jones
Robert is a strategist at Wolff Olins, the brand consultants in London, and a visiting professor at the University of East Anglia, UK.

Editor

The University of East Anglia (abbreviated as UEA) is a public research university in Norwich, England. Established in 1963 on a 320 acres (130 hectares) campus west of the city centre, the university has four faculties and 26 schools of study.

Platform

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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