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The Importance of Listening
Archived
Course
en
English
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Big Data
In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights. - Week 2 - Big Information
In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems. - Week 3 - Big Insights
In this module, you will learn how data is transformed into actionable insights for your social marketing programs. - Week 4 - Real-Time in Action
In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.
Prerequisite
None.
Instructors
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Editor
Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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