- From www.futurelearn.com
The Digital Economy: Selling Through Customer Insight
Closed
Course
en
English
12 h
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- 4 Sequences
- Introductive Level
- Starts on January 5, 2020
- Ends on February 8, 2020
Course details
Syllabus
No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.
Build a holistic view of your customers
Perspectives on the role and behaviour of customers are changing, with marketers drawing on increasingly powerful information systems to build a holistic view of consumers.
In this course, you will develop an understanding of how customer relationship management breeds business development success and will critically evaluate accepted wisdom on how marketing influences customers. You will also learn how selling has transitioned from being a ‘foot in the door’ to having a ‘finger on the pulse’, using insight-driven approaches to win those all-important sales.
Thrive in the digital economy
The Digital Economy: Selling Through Customer Insight is one of four courses from The Open University about the digital economy, designed to help experienced managers get to grips with today’s technology-enabled business environment.
Prerequisite
None.
Instructors
Hilary Collins
Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking
Editor
The Open University (OU) is a public distance learning and research university, and one of the biggest universities in the UK for undergraduate education. The majority of the OU's undergraduate students are based throughout the United Kingdom and principally study off-campus; many of its courses (both undergraduate and postgraduate) can also be studied anywhere in the world. There are also a number of full-time postgraduate research students based on the 48-hectare university campus where they use the OU facilities for research, as well as more than 1000 members of academic and research staff and over 2500 administrative, operational and support staff.
The OU was established in 1969 and the first students enrolled in January 1971. The University administration is based at Walton Hall, Milton Keynes in Buckinghamshire, but has regional centres in each of its thirteen regions around the United Kingdom. It also has offices and regional examination centres in many other European countries. The university awards undergraduate and postgraduate degrees, as well as non-degree qualifications such as diplomas and certificates or continuing education units.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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