The Business of Social

The Business of Social

Course
en
English
4 h
This content is rated 0 out of 5
Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

  • Week 1 - Legal Considerations
    In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.
  • Week 2 - Metrics
    In this module, you will gain a deeper understand of how metrics can be used to drive real business results.
  • Week 3 - Performance
    In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.
  • Week 4 - Management
    In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

Prerequisite

None.

Instructors

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

This content is rated 4.5 out of 5
(no review)
This content is rated 4.5 out of 5
(no review)
Complete this resource to write a review