- From www.coursera.org
The Business of Social
- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Legal Considerations
In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy. - Week 2 - Metrics
In this module, you will gain a deeper understand of how metrics can be used to drive real business results. - Week 3 - Performance
In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program. - Week 4 - Management
In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.
Prerequisite
Instructors
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Editor
Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.