- From edx.org
Transformación Digital y Omnicanalidad
- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Intermediate Level
- Starts on July 27, 2023
Course details
Syllabus
Tema 1: Paradigmas y nuevos modelos de negocio.
- Subtema 1: El rol de la tecnología en los negocios.
- Subtema 2: Modelos de negocio basados en tecnología.
Tema 2: Procesos para la transformación digital.
- Subtema 1: Planeación estratégica para la transformación digital.
- Subtema 2: Cadena de suministro en el mundo digital.
Tema 3: Distribución omnicanal.
- Subtema 1: Distribución y logística omnicanal.
- Subtema 2: Desarrollo de mercado y omnicanalidad.
Tema 4: KPI’s omnicanal.
- Subtema 1: Métricas de experiencia.
- Subtema 2: Métricas de transformación digital.
Prerequisite
Este curso se diseñó pensando en que cualquiera pueda sacarle provecho, será de mejor beneficio si el estudiante tiene nociones de administración de negocios, mercadotecnia o gestión de empresas
Instructors
José Ernesto Grimaldo Tijerina
Profesor • Tecnológico de Monterrey
Editor
The Monterrey Institute of Technology and Advanced Studies, better known as Tecnológico de Monterrey, is a private university based in Monterrey, Nuevo León, Mexico.
It is currently one of the schools with the highest academic recognition in Latin America and enjoys a high reputation among Latin American employers1,2. It is characterised by the active presence of its engineers in the fields of business and technological innovation.
It has the best business school in Mexico and Latin America. What's more, it is one of only 45 universities in the world with a 5-star QS rating.
Platform
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