- From edx.org
Transformación Digital en el Retail y su interfase con el cliente.
- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
T1. Definiendo la Transformación Digital (TD) para el Retail
- 1.1 Qué es y que no es la TD.
- 1.2 Impacto de la TD en el Retail.
T2. El rol del Cliente en la TD del Retail
- 2.1 Customer centricity.
- 2.2 Estrategia del Retail.
T3. Alinenado la TD a la Estrategia de Retail
- 3.1 Impactos en la experiencia del Cliente.
- 3.2 Digital cutomer journey.
T4. Cambios en los Modelos de Negocios y las tiendas del futuro
- 4.1 Las tiendas del futuro.
- 4.2 Modelos de negocios disrutivos digitales.
Prerequisite
Es un curso introductorio que no requiere tener conocimientos técnicos avanzados. Sin embargo, se recomienda que las personas conozcan algunos conceptos básicos de Marketing, empredimiento y Administración para que comprendan mejor el material que se incluye.
Instructors
María Fernanda Matamoros Huerta
Dra. at Tecnológico de Monterrey
Editor
The Monterrey Institute of Technology and Advanced Studies, better known as Tecnológico de Monterrey, is a private university based in Monterrey, Nuevo León, Mexico.
It is currently one of the schools with the highest academic recognition in Latin America and enjoys a high reputation among Latin American employers1,2. It is characterised by the active presence of its engineers in the fields of business and technological innovation.
It has the best business school in Mexico and Latin America. What's more, it is one of only 45 universities in the world with a 5-star QS rating.
Platform
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