list 8 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key information

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verified_user Fee-based Certificate
timer 32 hours in total

About the content

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

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Syllabus

  • Week 1 - Course Orientation
    You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
  • Week 1 - Introduction to Subsistence Marketplaces Approach
    In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
  • Week 2 - Consumers and Entrepreneurs in Subsistence Marketplaces
    In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
  • Week 3 - Exchanges and Needs in Subsistence Marketplaces
    In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
  • Week 4 - Gaining Marketplaces Insights
    In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
  • Week 5 - Identifying Needs and Generating Ideas
    In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
  • Week 6 - Evaluating Ideas and Designing Solutions
    In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
  • Week 7 - Crafting an Enterprise Plan
    In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
  • Week 8 - Course Summary and Conclusion
    In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
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Instructors

Madhu Viswanathan
Diane and Steven N. Miller Professor in Business
Department of Business Administration

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Content designer

University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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