Key Information
About the content
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
Syllabus
- Week 1 - Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit. - Week 2 - Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attr... - Week 3 - Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO fr... - Week 4 - Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, ... - Week 5 - Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs. - Week 6 - Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move for...
Instructors
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization
Content Designer
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
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Strategy Formulation Course is really worth taking. It has a LOT of real case and provided a plenty of readings for us to dive deep into this topic. It would be really nice if the Formulation have more interact with us, coz I indeed have a LOT OF QUESTIONS TO BE SOLVED.
Strategy Formulation Course is really worth taking. It has a LOT of real case and provided a plenty of readings for us to dive deep into this topic. It would be really nice if the Formulation have more interact with us, coz I indeed have a LOT OF QUESTIONS TO BE SOLVED.
Brief Profile: Sohail ButtI am a man of 58 years old and having an experience of almost 30 years of Business Management of Pharmaceutical & Nutraceutical Industries of Pakistan. Presently I am having my own Consulting Company " AIMMS CONSULTING" and extending my services as Management Consultant to different companies of said sectors.I am of the conviction that learning is never ending and have a habit of learning new ideas about my favorite subject about Business Metrics.I really appreciate highly the efforts of my respected dynamic & competent Instructors Marcus Møller Larsen and enjoyed the course material and videos presentation of this course. Mind blowing conceptual approach was adopted especially in the areas of basic conceptual knowledge of Strategy Formulation in depth. Overall it was my superb experience of learning.SUGGESTION:MY PERSONAL HUMBLE REQUEST, Please make also the important components of course material as a part of this Certificate with % AGGREGATE so that it has a much more worth & impact for the courses participated.A separate Transcript must be issued with having Aggregate % Score and important Components of participated course.Hard Copy of this certificate should be mail to my home address in Pakistan. Please use my credit card. I am ready to pay all expenses in this connection.Thanks & best wishes to all Coursera Team.Hard Copy of this certificate should be mail to my home address in Pakistan. Please use my credit card, I am ready to pay all expenses in this connection.Thanks & best wishes to all Coursera Team.
great course. re-open my eyes on the subject matter. the course examples were great, but I would suggest refreshing them for recent years.
was enjoying the fresh and easy approach.Simply and clearly formulated rules. Find out many new and interesting ideas for future developments
Excellent opportunity to start put in practice the concepts presented in course 1. The Porter analysis and RBV are realy good tools to help companies define strategies.
