Strategic Self-Marketing and Personal Branding
list 4 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
card_giftcard 80 points
Users' reviews
-
starstarstarstarstar

Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 8 hours in total

About the content

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

more_horiz Read more
more_horiz Read less
dns

Syllabus

  • Week 1 - Marketing and Branding The Skilled Self
    Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing ...
  • Week 2 - Self-Marketing Strategies and Tactics
    Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career dev...
  • Week 3 - Personal Branding Strategies and Tactics
    Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a prof...
  • Week 4 - Course Review
    Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week...
record_voice_over

Instructors

Dr. Michele Forte
Assistant Professor, SUNY Empire State College
Community and Human Services

Amy Giaculli
Assessment Specialist
SUNY Empire State College

Dr. Valeri Chukhlomin
Professor
SUNY Empire State College

Dr. Tonka Jokelova
Coordinator of Curriculum and Instructional Design
SUNY Empire State College

Dr. John M. Beckem II
Assistant Professor of Finance and Management Studies
State University of New York, Empire State College

store

Content Designer

The State University of New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
assistant

Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

You are the designer of this MOOC?
What is your opinion on this resource ?
Content
0/5
Platform
0/5
Animation
0/5