Strategic Self-Marketing and Personal Branding

Name: Strategic Self-Marketing and Personal Branding
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Author: The State University of New York

Archived

Course

English

8 h

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Source

From www.coursera.org

Conditions

Self-paced
Free Access
Fee-based Certificate

More info

4 Sequences
Intermediate Level

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Course details

Syllabus

Week 1 - Marketing and Branding The Skilled Self
Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing ...
Week 2 - Self-Marketing Strategies and Tactics
Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career dev...
Week 3 - Personal Branding Strategies and Tactics
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a prof...
Week 4 - Course Review
Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week...

Prerequisite

None.

Instructors

Dr. Michele Forte
Assistant Professor, SUNY Empire State College
Community and Human Services

Amy Giaculli
Assessment Specialist
SUNY Empire State College

Dr. Valeri Chukhlomin
Professor
SUNY Empire State College

Dr. Tonka Jokelova
Coordinator of Curriculum and Instructional Design
SUNY Empire State College

Dr. John M. Beckem II
Assistant Professor of Finance and Management Studies
State University of New York, Empire State College

Editor

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.