- From www.edx.org
Strategic Management: From Intuition to Insight
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Intermediate Level
Course details
Syllabus
THEME 1: UNPACKING THE PROCESS OF STRATEGY
Week 1: Strategy Concept
- Strategy Definitions : Understand the etymological origins of the concept and review key definitions.
- Strategy Evolution : Explore the evolution of strategic thinking.
Week 2: Strategy Process
- Strategy Models : Discuss the dominant perception of strategy process and its limitations.
- Strategy Schools : Distinguish between a conception of strategy as design and of strategy as emergence.
THEME 2: ANALYZING INDUSTRY STRUCTURES
Week 3: Industry Analysis
- Market-Based View : Learn about the theoretical foundations of the MBV and the process of industry analysis.
- Five Forces : Review and apply Porter’s model of industry analysis.
Week 4: Strategic Group Analysis
- Strategic Segmentation : Understand how to identify clusters of strategically similar firms within one industry.
- Key Success Factors : Learn how to identify key success factors for strategic groups.
THEME 3: DEVELOPING INTERNAL RESOURCES
Week 5: Internal Resources
- Resource-Based View : Learn about the theoretical foundations of the RBV and compare it to the MBV.
- Resource Analysis : Become familiar with the way in which resources and capabilities can be analyzed. systematically.
Week 6: Dynamic Capabilities
- Dynamic Capability View : Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
- Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.
Prerequisite
Instructors
Torsten-Oliver Salge
Co-Director of Institute for Technology and Innovation Management (TIM) and Co-Director of the TIME Research Area
RWTH Aachen University
Editor
RWTH Aachen University is among the leading technical universities in Europe measured by its academic output, the quality of its graduates, and by the quantity of its external funding. A unique location in the center of Europe bordering Belgium and the Netherlands induces an international and technology driven climate for Aachen as a University City as well as for the whole region. Founded in 1870 RWTH holds 260 institutes in nine faculties and has more than 42,000 Students, about 7,000 of whom are international.
Teaching at RWTH Aachen is first and foremost application-oriented. Its graduates are therefore sought-after as junior executives and leaders in business and industry. National rankings and international assessments attest to the RWTH graduates’ marked ability to handle complex tasks, to solve problems constructively in team work and to take on leadership roles. It is therefore not surprising that many board members of German corporate groups studied at RWTH Aachen.
RWTH Aachen University has a major interest in sharing its qualified lectures and research experiences and has a history in implementing numerous blended learning patterns in higher education.
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