About the content
Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:
The Process of Strategy
- What precisely is strategy and why does it matter?
- What are the building blocks of strategy and how can they be arranged as a process?
- What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?
Analyzing Industry Structure
- What is the role of the industry and its structure for firm performance?
- How to unpack industries and identify the most attractive strategic positions to occupy therein?
- How to identify what it takes to outcompete others in our strategic group?
Developing Internal Resources
- Can firms succeed in generally unattractive industries?
- How to find out which resources and capabilities are likely to have the greatest strategic value?
- What are dynamic capabilities and how do they matter for firm survival and performance?
All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.
After completing this course you will improve your career qualifications as Business Development Manager , Sales Manager or Consultant. Professionals from the industries of the Automotive , IT , Finance , Health Car e, Telecommunication and the Energy sector have already completed the course.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
- To understand key concepts and selected theories in strategic management
- To identify the building blocks of strategy and arrange them in a cohesive process
- How to analyze the (shifting) structure of your industry
- Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes
THEME 1: UNPACKING THE PROCESS OF STRATEGY
Week 1: Strategy Concept
- Strategy Definitions : Understand the etymological origins of the concept and review key definitions.
- Strategy Evolution : Explore the evolution of strategic thinking.
Week 2: Strategy Process
- Strategy Models : Discuss the dominant perception of strategy process and its limitations.
- Strategy Schools : Distinguish between a conception of strategy as design and of strategy as emergence.
THEME 2: ANALYZING INDUSTRY STRUCTURES
Week 3: Industry Analysis
- Market-Based View : Learn about the theoretical foundations of the MBV and the process of industry analysis.
- Five Forces : Review and apply Porter’s model of industry analysis.
Week 4: Strategic Group Analysis
- Strategic Segmentation : Understand how to identify clusters of strategically similar firms within one industry.
- Key Success Factors : Learn how to identify key success factors for strategic groups.
THEME 3: DEVELOPING INTERNAL RESOURCES
Week 5: Internal Resources
- Resource-Based View : Learn about the theoretical foundations of the RBV and compare it to the MBV.
- Resource Analysis : Become familiar with the way in which resources and capabilities can be analyzed. systematically.
Week 6: Dynamic Capabilities
- Dynamic Capability View : Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
- Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.
Co-Director of Institute for Technology and Innovation Management (TIM) and Co-Director of the TIME Research Area
RWTH Aachen University
RWTH Aachen University is among the leading technical universities in Europe measured by its academic output, the quality of its graduates, and by the quantity of its external funding. A unique location in the center of Europe bordering Belgium and the Netherlands induces an international and technology driven climate for Aachen as a University City as well as for the whole region. Founded in 1870 RWTH holds 260 institutes in nine faculties and has more than 42,000 Students, about 7,000 of whom are international.
Teaching at RWTH Aachen is first and foremost application-oriented. Its graduates are therefore sought-after as junior executives and leaders in business and industry. National rankings and international assessments attest to the RWTH graduates’ marked ability to handle complex tasks, to solve problems constructively in team work and to take on leadership roles. It is therefore not surprising that many board members of German corporate groups studied at RWTH Aachen.
RWTH Aachen University has a major interest in sharing its qualified lectures and research experiences and has a history in implementing numerous blended learning patterns in higher education.
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.