Strategic Management: From Insight to Decision

Strategic Management: From Insight to Decision

Course
en
English
36 h
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Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 6 Sequences
  • Intermediate Level

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Course details

Syllabus

THEME 1: POSITIONING THE FIRM

Week 1: Red Ocean Strategy

  • Corporate Strategy : Explore the tools that help to decide on the scope of the business.
  • Generic Strategy I : Become familiar with cost leadership strategies.
  • Generic Strategy II : Become familiar with differentiation strategies.

Week 2: Blue Ocean Strategy

  • Blue Ocean Strategy : Understand how to create uncontested market space and make competition irrelevant.

THEME 2: ORCHESTRATING STRATEGIC ALLIANCES

Week 3: Strategic Alliances

  • Alliance Purpose : Explore the concept and different types of strategic alliances.
  • Alliance Pay-Off : Reflect upon the opportunities and risks of strategic alliances.

Week 4: Collaborative Networks

  • Ecosystems : Uncover the key elements of effective ecosystem orchestration.
  • Open Innovation : Learn about open innovation as a collaborative approach to new product development.

THEME 3: EMBRACING SOCIAL RESPONSIBILITY

Week 5: Social Responsibility

  • Business and Society : Reflect upon the role of business in society and identify its contributions to the public good.
  • Corporate Social Responsibility : Unpack organizations’ broader social responsibilities

Week 6: Business Ethics

  • Ethics Foundations : Review philosophical approaches that help inform ethical decision making.
  • Ethics Applications : Discuss ethical decision making in the context of business practice.

Prerequisite

Successful completion of

"Strategic Management: From Intuition to Insight" is highly recommended, successful completion of ,,and is beneficial.

Instructors

Torsten-Oliver Salge
Co-Director of Institute for Technology and Innovation Management (TIM) and Co-Director of the TIME Research Area
RWTH Aachen University

Editor

RWTH Aachen University is among the leading technical universities in Europe measured by its academic output, the quality of its graduates, and by the quantity of its external funding. A unique location in the center of Europe bordering Belgium and the Netherlands induces an international and technology driven climate for Aachen as a University City as well as for the whole region. Founded in 1870 RWTH holds 260 institutes in nine faculties and has more than 42,000 Students, about 7,000 of whom are international.

Teaching at RWTH Aachen is first and foremost application-oriented. Its graduates are therefore sought-after as junior executives and leaders in business and industry. National rankings and international assessments attest to the RWTH graduates’ marked ability to handle complex tasks, to solve problems constructively in team work and to take on leadership roles. It is therefore not surprising that many board members of German corporate groups studied at RWTH Aachen.

RWTH Aachen University has a major interest in sharing its qualified lectures and research experiences and has a history in implementing numerous blended learning patterns in higher education.

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