- From www.coursera.org
Strategic management: Be competitive
Course
en
English
11 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Introductive Level
Course details
Syllabus
WEEK 1 : The importance of value for competitive strategy
WEEK 2 : Know your Customers and Competitors
WEEK 3 : Know your industry
WEEK 4 : Know your competitive options
WEEK 5 : Know your organisation
WEEK 6 : Develop and evaluate your strategic options
Prerequisite
None.
Instructors
Associate Professor Ralf Wilden
Department of Marketing
Macquarie University
Editor
Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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