- From www.edx.org
Strategic Account Management
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Introductive Level
Course details
Syllabus
Upon successful completion of this course, the student should be able to:
- Appreciate the components of common channel partnerships and reseller agreements.
- Develop an annual strategic plan for maintaining and growing business with a channel partner and reseller.
- Understand the common reasons for relationship friction and the risk of churn.
- Execute a framework for handling the most common issues that arise in a channel or reseller partnership.
- Appreciate how sellers structure their organization to manage customer accounts
- Compare and contrast the roles of customer service with customer success management with account management and key account management
- Execute a framework for handing the most common issues that arise in strategic account management involving enterprise accounts.
Prerequisite
QBUS501x - Enterprise Selling
Instructors
Jim Hamilton
Distinguished Faculty Fellow of Sales Management
Queen’s University
Michael Cant
Chief Executive Officer, Blast Group Inc.
Queen’s University
Platform
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.