list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
card_giftcard 160 points
Users' reviews
-
starstarstarstarstar

Key information

credit_card Free access
verified_user Fee-based Certificate
timer 20 hours in total

About the content

How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.

more_horiz Read more
more_horiz Read less
dns

Syllabus

Week 1 - What is Social Enterprise?

Topics

  • Introduction & Course Overview
  • Social Enterprise Planning
  • Design Thinking for Social Innovation

Homework

  1. Mind Map
  2. Problem/Solution Statement
  3. Logistics Quiz

Week 2 - Deciding Who to Help and How

Topics

  • Performance Criteria
  • Segmentation
  • Introduction to Logic Models
  • How to Build a Logic Model

Homework

  1. Performance Criteria: Unit of Revenue & Unit of Social Impact
  2. Segmentation: Market Segments
  3. Logic Model

Week 3 - Understanding Your Beneficiaries and their Alternatives

Topics

  • Understanding the Beneficiary
  • Operations Realities
  • Operations Requirements
  • Competitive Analysis

Homework 

  1. Beneficiary Experience Table
  2. Deliverables Table
  3. Competitive Analysis Matrix

Week 4 - Testing Assumptions and Measuring Performance

Topics

  • Test of Concept Plausibility
  • Performance Measurement
  • Framing and Scoping
  • Cost Table

Homework

  1. Test of Concept Plausibility
  2. Framing and Scoping (Social Impact & Financial Goals)
  3. Cost Table

Week 5 - Organizational Form and Stakeholder Management

Topics

  • Perspective on Organizational Form: I
  • Perspective on Organizational Form: II
  • Stakeholder Analysis
  • Sociopolitics
  • Summary & Next Steps

Homework

  1. Organizational Form
  2. Stakeholder Analysis

record_voice_over

Instructors

James D. Thompson
Director, Wharton Social Entrepreneurship Program
Entrepreneurship

Ian "Mac" MacMillan
Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

store

Content designer

University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
assistant

Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

You are the designer of this MOOC?
What is your opinion on this resource ?
Content
0/5
Platform
0/5
Animation
0/5