- From ionisx.com
Social Media Management
Course
fr
French
12 h
This content is rated 0 out of 5
- Self-paced
- Course from 250 €
- Fee-based Certificate
- Introductive Level
Course details
Syllabus
I - COMPRENDRE ET SAVOIR UTILISER LES DIFFÉRENTS RÉSEAUX SOCIAUX
- Découvrir et comprendre le Social Media 30min
- Les tendances du web 2.0 30min
- La gestion de communauté 30min
II - S’APPUYER SUR LES RÉSEAUX SOCIAUX POUR DÉVELOPPER UNE STRATÉGIE DE MARQUE.
- Le rôle du Community Manager 30min
- Story Telling et Brand Content 30min
- Le marketing de l’influence 30min
- Le marketing viral 30min
- Piloter et définir sa stratégie social media 30min
- Des marques et leurs stratégies 30min
III - PILOTER SON E-REPUTATION /SAVOIR RÉAGIR ET REBONDIR POSITIVEMENT EN CAS DE CRISE
- Le cycle de l’e-reputation 30min
- Protéger et soigner son e-reputation 30min
- Gérer la crise 30min
IV - CONSEILS POUR OPTIMISER L’UTILISATION DES RÉSEAUX SOCIAUX
- Les DON’T 30min
- Les DO 30min
- Optimisation des plateformes 30min
Prerequisite
None.
Instructors
Soraya Khireddine
Fondatrice du nouveau média INFLUENTH
Soraya Khireddine, consultante en stratégie d’influence sur les réseaux sociaux, évolue dans le social media depuis quelques années. Elle est la fondatrice du tout nouveau média INFLUENTH entièrement consacré à l’actualité des influenceurs. Passionnée par les médias, elle est également la co-fondatrice du pure player minutebuzz et l’ancienne manager des rédactions du groupe melty.
Editor
L'Institut Superieur de Gestion (ISG), member IONIS Education Group, created there over 48 years is a Business School, approved by the french govermnent. Its innovative pedagogy and in line with business serves its mission to train responsible managers, creative, enterprising and able to evolve in the International.
ISG provides training for all profiles,as well as continuing education programs and VAE for people who already have professional experience. Since its inception, the ISG has gained international recognition and is a member of EFMD, AACSB of CLADEA, AmCham and UNIDO partner. His research laboratory, the GRiiSG, has major research themes: entrepreneurship and market management and innovation and risk management.
Platform
Founded in 2013, IONISx, member IONIS Education Group, offers a new approach to teaching and learning centered on the new digital uses.
Through its own platform, IONISx offers high quality courses, accessible 365 days a year.
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