- From academy.hubspot.com
Social Media
- Self-paced
- Free Access
- Free certificate
- 8 Sequences
- Introductive Level
Course details
Syllabus
1 - Developing a Social Media Strategy
6 videos (46 minutes)
Crystal King
2 - Social Media Listening and Monitoring
5 videos (28 minutes)
Eric Peters
3 - Building a Content Strategy for Social Media
7 videos (46 minutes)
Crystal King
4 - Extending Your Reach on Social Media
5 videos (28 minutes)
Crystal King
5 - Using Social Media to Build One-to-One Relationships
4 videos (30 minutes)
Crystal King
6 - Understanding the Basics of Digital Advertising
5 videos (34 minutes)
Alex Girard
7 - Measuring Your Social Return on Investment
4 videos (20 minutes)
Crystal King
8 - Essentials for Continued Success with Social Media
4 videos (47 minutes)
Karen Freberg
Prerequisite
Editor
HubSpot is a US B2B company that develops and markets software for inbound marketing, sales and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2003.
Its products and services include tools for customer relationship management, social media marketing, content management systems, lead generation, website audience measurement, search engine optimisation, chat and customer service.
It is headquartered in Cambridge, Massachusetts, USA. In May 2019, the company opened its ninth global office and first French office in Paris.