- From www.futurelearn.com
Social and Digital Media Analytics
Closed
Course
en
English
9 h
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- 3 Sequences
- Introductive Level
- Starts on September 23, 2018
- Ends on October 13, 2018
Course details
Syllabus
What topics will you cover?
- Introduction to social media analytics
- Overview of digital analytics
- Twitter as a data source for analysis
- Introduction to social media analytics research
- Data science and social media analytics
- Building a social media research program
- Extracting meaning from data
- Tools to track social media analytics
- Organizing and categorizing social media data
- Analysing social media data using t-tests and correlations
Prerequisite
Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; install or access TAGS (https://tags.hawksey.info/get-tags/); use a laptop or desktop computer.
Editor
Purdue University is a public university located in West Lafayette, Tippecanoe County, Indiana, USA.
It was founded on 6 May 1869 and in 2012 had over 39,000 students. It is known as the "Cradle of Astronauts" for having trained twenty-two future astronauts, including Neil Armstrong and Eugene Cernan. Many of the CEOs of Forbes 500 companies also graduated from Purdue University.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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