Services Marketing - Selling the Invisible (OpenLearning)
list 3 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
card_giftcard 72 points
Users' reviews
-
starstarstarstarstar

Key information

credit_card Free access
timer 9 hours in total

About the content

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

more_horiz Read more
more_horiz Read less
record_voice_over

Intructors

Yes, Statement of Accomplishment (Free)
You are the designer of this MOOC?
What is your opinion on this resource ?
Content
0/5
Platform
0/5
Animation
0/5