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3 sequences
assignment
Level : Introductory
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Language : English
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72 points
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Key Information
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Free access
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9 hours in total
About the content
How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.
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Yes, Statement of Accomplishment (Free)
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