Services Marketing - Selling the Invisible (OpenLearning)
list 3 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
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timer 9 hours in total

About the content

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

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Yes, Statement of Accomplishment (Free)
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