- Self-paced
- Course from 585 €
Selling Ideas: How to Influence Others, and Get Your Message to Catch On
You can't access an archived course
- 6 Sequences
- Intermediate Level
Course details
Syllabus
Module 1: Consumer Psychology: Exposure, Perception, Memory Exposure Attention Perception Memory Retrieval
Module 2: What Makes Ideas Sticky Simple Unexpected Concrete Credible Emotion Stories
Module 3: How Social Influence Shapes Behavior Conformity Do People Always Do the Same as Others? Implications of Divergence
Module 4: The Power of Word of Mouth What Drives Word of Mouth Social Currency Triggers Emotion Public Practical Value Stories Summary
Module 5: Social Networks Network Effects How Networks Shape the Spread of Information Who to Target Types of Ties
Module 2: What Makes Ideas Sticky Simple Unexpected Concrete Credible Emotion Stories
Module 3: How Social Influence Shapes Behavior Conformity Do People Always Do the Same as Others? Implications of Divergence
Module 4: The Power of Word of Mouth What Drives Word of Mouth Social Currency Triggers Emotion Public Practical Value Stories Summary
Module 5: Social Networks Network Effects How Networks Shape the Spread of Information Who to Target Types of Ties
Prerequisite
Basic marketing concepts
Instructors
Jonah Berger
Associate Professor at the Wharton School
The Wharton School of the University of Pennsylvania
Editor
The Wharton School of the University of Pennsylvania
Platform
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