Surviving Disruptive Technologies

14 h
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  • 7 Sequences
  • Introductive Level

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1. Survival: a simple model of the incumbent’sdilemma of how to respond to a potentially disruptive technology .
Kodak misses its moment: the story of Kodak andhow, after inventing the digital camera, it failed to understand how it and theInternet changed the process of capturing and sharing images.
3. Blockbuster vs Netflix.  How could a leading company fail to respondto a clearly defined threat from a new competitor?
Borders: was the company asleep when Amazon came along and disrupted book sales,publishing and reading?
5. The three amigos: what can we learn from Kodak,Borders and Blockbuster as a group of failed companies?
Can I borrow your paper?   How the Internet has savaged one of ouroldest types of media leading to the slow death of newspapers.
7. Books and Publishers:  trying to maintain two business models atonce.
Education: the industry that moves at a glacialpace faces radical innovation from non-profits to Coursera.
9. Dictators: probably not a promising occupationgiven social media-how the Arab spring changed a profession.
Risky business-are innovations in technologyencouraging us to engage in too much risky business?
11. Moving things: will the USPS disappear?  How can it compete with UPS and FedEx?
Some survivors: a few have managed to incorporate disruptive technologies into theirlives and to flourish, at least for now.
13.  Danger ahead: what new disruptions are on thehorizon and who will be disrupted?
Strategies for survival: suggestions on  how to deal with disruptive technologies andturn them into a successful innovation




  • Hank Lucas - School of Business


The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. 

Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.


Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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