About the content
Define your message and share your findings through social and traditional media
Good science communication ensures the public engage with and understand relevant scientific research. On this course, you will learn how best to share your science findings with your intended audience.
You’ll explore how the relationship between society and science has evolved over time, and find out how traditional and social media can be used to share research. You’ll learn to identify your target audience and define your message to build a shareable story.
You’ll also discover guidelines for working with journalists, and how to host small events to share information with the public.
Introduction to science communication and public engagement
A group of people walking towards the reader, smiling
Welcome to the course
In this activity we introduce the people that collaborated to the creation of this course, our learning objectives and the course structure
Teacher and kids at a science center
Why science communication?
In this activity we briefly discuss some reasons why science communication is important, and we give a brief introduction of the relationship between science and society
Audience attending a lecture in a conference hall
Let's get started: goal and audience
In this activity we start discussing more practical aspects of science communication, starting with two crucial question: what is your goal? Who do you want to talk with?
Finding your message and delivering it
The compass message box
Creating your message
In this activity we'll continue from where we left off last week: once the audience and goals are clear, we can start defining a message that it's relevant for them and aligned with your communication objectives
A man giving a talk in front of a multicolored background
Delivering your message
Once your audience, goal and message - and maybe your story - are defined, it's time to move to the next topic: how can you deliver this message?
Communicating through journalists and institutional initiatives
Woman hosting a live show on radio
Journalism and science
In this week we'll discuss about the relationship between journalism and science, focusing on some tips on how to relate with them
People standing on the grounds of a university campus
Institutional aspects of science communication
In this activity we discuss aspects of science communication more linked with academia and institutional activities, such as roles of a scientific culture unit and the relationship between research institutions and stakeholders
Conclusion and goodbyes
With this activity we come to the conclusion of the course. After recapping the content of the last three weeks, we will ask for your opinion and leave you with a list of resources on science communication
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.