- From www.edx.org
Reporting et communication de la RSE
Course
fr
French
54 h
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- 9 Sequences
- Intermediate Level
- Starts on March 27, 2024
- Ends on December 14, 2024
Course details
Syllabus
Comment organiser le reporting ?
- Quels sont les différents types de reporting ?
- Quels sont les guides et standards en la matière ?
- Comment évaluer la qualité d'un rapport de RSE ?
- Pourquoi assurer un rapport ?
Pourquoi et comment communiquer?
- Pourquoi communiquer ou ne pas communiquer?
- Comment communiquer ?
- Quelles recommandations peut-on formuler en termes du contenu du message sur la RSE ?
- Qu'est-ce que l'écoblanchiment (ou "CSR-washing") ?
- Quelles recommandations peut-on formuler pour une communication crédible sur la RSE ?
Quels outils et canaux de communication utiliser ?
- Emballage des produits
- Labels et certifications (notamment la certification BCORP)
- Publicité
- Médias sociaux
Prerequisite
Des connaissances préalables sur le concept de la RSE sont utiles. Pour ceux qui n’ont aucune connaissance en la matière, nous recommandons de suivre le MOOC Découvrir la responsabilité sociétale des entreprises en préambule de celui-ci.
Instructors
Valérie Swaen
Professor, Corporate Social Responsibility and Marketing
Université catholique de Louvain
Jessica Lieberman
Collaboratrice aux projets MOOC
Université catholique de Louvain
Barbara Dupont
Collaboratrice aux projets MOOC
Université catholique de Louvain
Nicolas Lambert
Freelance consultant in marketing and
sustainability and Invited Professor in
marketing at Université catholique de Louvain,
Helha and ICHEC at Université catholique de Louvain
Yves de Rongé
Professor in management control and
sustainability reporting
Université catholique de Louvain
Editor
The Université catholique de Louvain or UCLouvain is a Belgian French-speaking university with several sites in six Belgian cities. Since the adoption of its new name, it has brought together UCL and the Université Saint-Louis - Bruxelles.
Following the split of the Catholic University of Leuven into two legally independent entities (1968), most of the French-speaking university has been located in Louvain-la-Neuve (Walloon Brabant) since 1972, and in Woluwe-Saint-Lambert for the faculties of medicine, pharmacy, dentistry and biomedical sciences. The Dutch-speaking university remains in Leuven, under the name of Katholieke Universiteit Leuven (KU Leuven). It is one of Belgium's leading universities and is regularly cited as one of the world's top 150 universities.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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