Public Relations Research

Public Relations Research

16 h
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  • 4 Sequences
  • Introductive Level

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Course details


  • Week 1 - Introduction to Public Relations Research
    Welcome! In this section, we are covering the foundation of research. What makes a research academic and what makes it applied? We will learn how Public Relations research is similar to and different from academic research. This allows you to use research to m...
  • Week 2 - Formative Research
    Now that we have had an overview PR as applied research, let’s explore formative research in PR. First we will discuss issue management as issues are what you are trying to address through research. Second, we will focus on how to set objectives and write prob...
  • Week 3 - Research Tools
    Important parts of the Public Relations research are the research tools. In this section, we will learn about two quantitative methods such as survey and content analysis and two qualitative research methods such as interview and focus groups. The key elements...
  • Week 4 - Evaluation Research
    Now we have come full circle! We began with a PR problem, engaged in formative research and carried out our research using various research tools. Now we want to know did it work? Evaluation allows you to connect your objective to your outcome. In this section...




  • Iccha Basnyat, Assistant Professor
    Communications and New Media


A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.


Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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