About the content
There is nothing more powerful than an idea whose time has come. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics.
Lesson 1: Ideation & Validation
Life's too short to build products no one wants. This lesson will help you develop, validate and refine your ideas to ensure you’re building for a product/market fit. Through case studies and interviews with founders, product experts, and investors, you will learn how to efficiently conduct user research and build an entrepreneurial mindset.
Lesson 2: UI/UX
They say good design shrinks the gap between what a product does and why it exists. This lesson takes you beyond visual style to understand material design, building for accessibility, user flows and personas. You’ll hear about how startups make design decisions and learn from senior designers at Google on how they use design to emphasize the purpose of their products. By the end of the lesson, you will analyze the user experience of another product and start documenting a user flow for your own product.
Lesson 3: Design Sprint
Created by Google Ventures, the Design Sprint Process is widely used by teams seeking to design, prototype, and test their ideas with customers. In this lesson, Google’s leading Design Sprint Master will help you go through all the steps required to validate your ideas and build mockups of your product. You will also get a first-hand look at how design sprints happen at Udacity and how you can design & conduct your own.
Lesson 4: Key Metrics
In the final lesson, you will learn to identify common metrics for websites and apps relating to traffic, customer satisfaction, and engagement. You will learn tools that can be used to monitor metrics and examples from startups on what metrics not to measure. At the end of the lesson, you will identify actionable metrics that will work best for your own product.
- Amir Shevat - Amir Shevat is a Startup Ecosystem Development Lead at Google Play. Amir manages the Google Launchpad Program, which provides startups with tools and resources to create and run successful apps. Amir has over 10 year of experience working with founders around the world, developing mobile and web apps, as well as creating and managing startups. Late at night Amir still likes to code and blog about open source.
Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Udacity is a for-profit educational organization founded by Sebastian Thrun, David Stavens, and Mike Sokolsky offering massive open online courses (MOOCs). According to Thrun, the origin of the name Udacity comes from the company's desire to be "audacious for you, the student". While it originally focused on offering university-style courses, it now focuses more on vocational courses for professionals.