Product Design

Lesson 1: Ideation & Validation

Life's too short to build products no one wants. This lesson will help you develop, validate and refine your ideas to ensure you’re building for a product/market fit. Through case studies and interviews with founders, product experts, and investors, you will learn how to efficiently conduct user research and build an entrepreneurial mindset.

Lesson 2: UI/UX

They say good design shrinks the gap between what a product does and why it exists. This lesson takes you beyond visual style to understand material design, building for accessibility, user flows and personas. You’ll hear about how startups make design decisions and learn from senior designers at Google on how they use design to emphasize the purpose of their products. By the end of the lesson, you will analyze the user experience of another product and start documenting a user flow for your own product.

Lesson 3: Design Sprint

Created by Google Ventures, the Design Sprint Process is widely used by teams seeking to design, prototype, and test their ideas with customers. In this lesson, Google’s leading Design Sprint Master will help you go through all the steps required to validate your ideas and build mockups of your product. You will also get a first-hand look at how design sprints happen at Udacity and how you can design & conduct your own.

Lesson 4: Key Metrics

In the final lesson, you will learn to identify common metrics for websites and apps relating to traffic, customer satisfaction, and engagement. You will learn tools that can be used to monitor metrics and examples from startups on what metrics not to measure. At the end of the lesson, you will identify actionable metrics that will work best for your own product.

• Amir Shevat - Amir Shevat is a Startup Ecosystem Development Lead at Google Play. Amir manages the Google Launchpad Program, which provides startups with tools and resources to create and run successful apps. Amir has over 10 year of experience working with founders around the world, developing mobile and web apps, as well as creating and managing startups. Late at night Amir still likes to code and blog about open source.