Platform Strategy for Business

Closed
Course
en
English
24 h
This content is rated 0 out of 5
Source
  • From www.edx.org
More info
  • 6 Sequences
  • Intermediate Level
  • Starts on February 28, 2023
  • Ends on April 14, 2023

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

Week 1: Foundations
What's happening in the economy. Why platform firms are fundamentally different than product firms.

Week 2: Architecture
Components of and design principles of successful platforms.

Week 3: Launch
Strategies for solving the chicken-or-egg problem and how to gain critical mass.

Week 4: Monetization
Why pricing is different in platform markets and how to choose price.

Week 5: Open vs Closed
How Steve Jobs got it wrong the 1st time. How to choose what to give away and what to keep.

Week 6: Strategy
Why product strategies fail for platforms and how to compete in a network market.

Prerequisite

  • Secondary school (high school) algebra; basic mathematics concepts
  • A willingness to explore economics

Instructors

Marshall Van Alstyne
Questrom Professor of Management and Chair of Information Systems
Boston University

Editor

Boston University (BU) is an American university located in Boston. With approximately 4,000 faculty and over 33,000 students, Boston University is the fourth largest private university in the United States, as well as the fourth largest employer in the city of Boston.

The university is one of the most famous and prestigious in the country, attracting students from all over the world. BU's faculty and alumni include 8 Nobel laureates, including Martin Luther King.

Platform

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

This content is rated 4.5 out of 5
(no review)
This content is rated 4.5 out of 5
(no review)
Complete this resource to write a review