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Pharmaceutical and Medical Device Innovations
Course
en
English
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - The Pharmaceutical Industry: Bench Science to Bedside
In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Further... - Week 2 - Pharmaceutical Market Deployment & Management
In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. S... - Week 3 - The Medical Device Industry: Bench Science to Bedside
In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and... - Week 4 - Medical Device Market Deployment & Management
In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tacti...
Prerequisite
None.
Instructors
Bryana Mayer
Lecturer
Carlson School of Management, Medical Industry Leadership Institute
Stephen T Parente
Professor
Carlson School of Management, Department of Finance
Editor
The University of Minnesota, Twin Cities is an American university founded in 1851.
It is located jointly in the cities of Minneapolis and Saint Paul, known as the Twin Cities, in the state of Minnesota in the United States. The university is the oldest and largest part of Minnesota's university system. It is often ranked among the top 30 universities in the world by the Shanghai Academic Ranking of World Universities.
Its student body is the second largest in the United States, with 52,557 students and a ratio of 1 professor to 16 students. It is located on two campuses in each of the two cities, linked by a dedicated bus system. Because of Minnesota's unique geography (more than 12,000 lakes, and hundreds of miles of parks and forests), the university is heavily involved in research into the environment, renewable resources and energy, and sustainable development. Its annual economic impact on the local economy is estimated at 8.9 billion dollars.
Platform
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