Online Marketing Strategies

Online Marketing Strategies

Course
en
English
96 h
This content is rated 5 out of 5
Source
  • From www.edx.org
More info
  • 12 Sequences
  • Advanced Level
  • Starts on March 4, 2024
  • Ends on June 6, 2024

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Course details

Syllabus

Topic 1: Introduction to digital marketing/global issues/digital marketing plan

Topic 2: Segmentation, targeting, differentiation and positioning strategies

Topic 3: Digital marketing management: distribution and promotion strategies

Topic 4: Digital marketing management: product and pricing strategies

Topic 5: Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.

Topic 6: Strategic digital marketing and performance metrics

Topic 7: Online consumer behaviour and psychology

Topic 8: Planning and developing website and content

Topic 9: Social Media Marketing

Topic 10: Digital Analytics

Prerequisite

Successful completion of

and

Instructors

Billy (Cho Yin) Sung
Senior Lecturer, School of Marketing
Curtin University

Editor

Curtin University is the largest tertiary education institution in Western Australia. Its main campus is in Perth, Western Australia. Founded in 1966, it was first known as the Western Australian Institute of Technology (WAIT) and from 1986 as Curtin University of Technology before taking its current name in 2010. It is named after John Curtin, Prime Minister of Australia during the Second World War.

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