- From www.edx.org
Online Marketing Strategies
- 12 Sequences
- Advanced Level
- Starts on March 4, 2024
- Ends on June 6, 2024
Course details
Syllabus
Topic 1: Introduction to digital marketing/global issues/digital marketing plan
Topic 2: Segmentation, targeting, differentiation and positioning strategies
Topic 3: Digital marketing management: distribution and promotion strategies
Topic 4: Digital marketing management: product and pricing strategies
Topic 5: Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.
Topic 6: Strategic digital marketing and performance metrics
Topic 7: Online consumer behaviour and psychology
Topic 8: Planning and developing website and content
Topic 9: Social Media Marketing
Topic 10: Digital Analytics
Instructors
Billy (Cho Yin) Sung
Senior Lecturer, School of Marketing
Curtin University
Editor
Curtin University is the largest tertiary education institution in Western Australia. Its main campus is in Perth, Western Australia. Founded in 1966, it was first known as the Western Australian Institute of Technology (WAIT) and from 1986 as Curtin University of Technology before taking its current name in 2010. It is named after John Curtin, Prime Minister of Australia during the Second World War.
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