- From www.edx.org
Omnichannel Strategy and Management
- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Intermediate Level
Course details
Syllabus
Week 1: The Omnichannel Customer
- Customers are omnichannel
- The conversion funnel
- Retailer’s value proposition
- Interacting with customers
- Omni-channel Data
Week 2: Fulfilling Omni-channel Demand
- Designing a distribution network
- Increasing delivery speed
- The importance of information
- The importance of ownership structure
Week 3: Omni-channel Journeys
- Information-fulfillment matrix. Traditional vs hybrid models
- From offline to online information
- From online to offline information
- Towards omnichannel fulfillment
- Engaging customers in an omnichannel world
Week 4: Supporting an Omnichannel strategy
- Enabling an Omnichannel Strategy
- Labor Strategy
- Labor Allocation
- Measuring Performance
- Omnichannel is Here To Stay
Prerequisite
Basic undergraduate mathematics
Instructors
Santiago Gallino
Assistant Professor of Business Administration, Tuck School of Business
Dartmouth College
Antonio Moreno-Garcia
Associate Professor of Operations
Kellogg School of Management
Editor
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