list 6 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key information

credit_card Free access
verified_user Free certificate
timer 30 hours in total

About the content

The aim of this course is to understand issues that companies need to address when moving from being offline to online and learn how companies can craft business models where IT is embedded as an integral part of products, processes and customer interactions. You would get to appreciate how IT is changing the way companies create value through networks and coopetition.

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Syllabus

Topic 1: Digital Business Models - Opportunities and Challenges

Week 1 -  Market Friction

  • When and how do digital business models add value? 
  • What are the pain points that can be eliminated going digital?
  • What is the best way to analyze an industry to understand opportunities for IT-driven solutions?
  • What are some major challenges that existing Bricks-and-Mortar (BAM) companies face when they move online?
  • How can they cope with these challenges to compete with pure-play competitors? 
  • How will competition unfold between pure-play and BAM companies in future? 


Topic 2: Strategies for Disrupting Industries and Markets

Week 2 -  Disruptive Technologies

  • How are new entrants compete with incumbents and existing players who have long dominated an industry?
  • What are the blind spots that new entrants can exploit?
  • What kinds of new innovations have a tendency to displace existing products and services?
  • Why is it that incumbents fall prey to new innovations?
  • What can they do to ensure sustainability?
  • Faced with new innovations, what strategies should incumbents deploy?
  • Overall, what are some technology-based strategies to disrupt existing industries and counter-strategies combat them?


Topic 3: Architectures - A New Source of Competitive Advantage

Week 3 - Online Architectures

  • What advantages do technology architectures provide and why does infrastructure make a difference in the online world (especially when the latter is considered akin to a utility)?
  • What are some companies whose enduring basis of competitive advantage is technology architecture?
  • Why are such advantages enduring?
  • What second- and higher-order benefits do the underlying architecture enable?


Topic 4: Networks and their Dynamics

Week 4 -  Network Effects

  • Why is it that most online contexts seem to be characterized by a winner-takes-all dynamics?
  • Why do online companies scale and grow so fast?
  • How is the value of a network-based business different from a traditional company?
  • how can traditional companies become more like networks?
  • How can they morph from being product-based to networks to platforms?


Topic 5: Democratization of Everything

Week 5 - Social Media

  • How do we understand the phenomenon of democratization in which the crowds are challenging established institutional structures?
  • When can crowds be a sustainable and transformation force?
  • What can companies do to tap this emerging social resource?
  • While social media and its power are well-known, what lessons can we learn from it to understand the broader notion of social transformation?


Topic 6: Interpretive and Predictive Power of Concepts

Week 6 - Application of Concepts

  • Application of the various concepts and tools studied to different industries and companies - case studies
  • Appreciate how the concepts capture the competitive dynamics of an industry and explain the competitive jockeying taking place both currently and in the past 

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Instructors

  • Vijay Sethi - Division of Information Technology and Operations Management
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Content designer

Nanyang Technological University, Singapore
Young and research-intensive, Nanyang Technological University (NTU Singapore) is ranked 13th globally. It is also placed 1st amongst the world’s best young universities. NTU has about 33,000 students in the colleges of engineering, science, business, education, humanities, arts, social sciences. Its medical school is set up jointly with Imperial College London. A melting pot of international award-winning scientists, young talents and eminent global partners, NTU is also home to several world-class research institutes that builds on its strengths in interdisciplinary research.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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Published on October 23, 2019
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