link Source: www.edx.org
list 6 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
card_giftcard 144 points
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 18 hours in total

About the content

An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps.

This course involves

(a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm.

(b) Reducing the time-to-market while meeting cost and quality targets.

(c) Managing cross-functional projects and inherent technological risks while keeping a focus on changing customer requirements.

These challenges are examined in relation to the business level strategy of the firm, its competitive challenges, the technology life cycle and the product life cycle. We will also focus on the potential for firms to build markets and create demand for new products.

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Syllabus

  • Understand the entire product development process from the product idea to eventual launch with an appropriate business model.
  • Learn how emerging market firms gain competitive advantage through design and development of locally relevant products.
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Instructors

Ganesh N Prabhu
Professor, Strategy
Indian Institute of Management Bangalore

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Content Designer

Indian Institute of Management, Bangalore
Indian Institute of Management, Bangalore
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Platform

Edx

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

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