- From cours.edulib.org
Introduction au marketing
- 5 Sequences
- Introductive Level
- Ends on June 29, 2020
Course details
Syllabus
- Qu'est-ce que le marketing
- Comprendre le consommateur
- La stratégie marketing
- Le produit
- Les communications marketing intégrées
- La distribution et le prix
Prerequisite
None.
Instructors
Johanne Brunet
Johanne Brunet, CPA, MBA, Ph.D.(Indusrial and Business Studies, Warwick University) est professeure titulaire de marketing et directrice du Service d’enseignement du marketing à HEC Montréal. Elle est membre associé de la Chaire en gestion des arts Carmelle et Rémi-Marcoux et co-directrice du module ‘Catalytic Mindset’ du EMBA McGill-HEC Montréal. Elle enseigne dans les programmes de MBA , EMBA et DESS en gestion d’organismes culturels. Ses recherches portent principalement sur la gestion de la créativité et l’innovation dans les milieux complexes, la conception et la mise en marché de nouveaux produits, le marketing international et les industries culturelles. Elle est co-auteure de plusieurs livres, dont ‘Gestion du marketing’, et a publié de nombre d'articles. Elle siège à de nombreux conseils d’administration au Canada et au Royaume-Uni, dont ceux de la Société des alcools du Québec, de la Société d’habitation et de développement de Montréal et de l'Academy of International Management. Elle a siégé au conseil d’administration de la Société Radio-Canada.
Yannik St-James
Yannik St. James, Ph.D. (Marketing, Queen's University) est professeure agrégée de marketing à HEC Montréal. À travers des projets de recherche et des mandats de consultation, elle s’intéresse à la dimension expérientielle de la consommation et aux questions de corporalité, à la gestion de marques culturelles, et au marketing responsable. Ses travaux ont notamment été publiés dans le Journal of Consumer Research et dans le Journal of the Academy of Marketing Science.Yannik St-James
Editor
HEC Montréal (École des Hautes Études commerciales de Montréal), is the independent affiliated business school of the Université de Montréal, and the second oldest management School in Canada. It holds accreditations from AACSB, EQUIS and AMBA, one of two schools in North America to hold triple accreditation in management education. The full name of HEC Montreal was École des Hautes Études Commerciales; the school was renamed HEC Montréal in 2002.
It is known for its international atmosphere, with one third of the students and 40% of professors coming from abroad, and favours a multilingual approach to business education, offering bilingual (French and English) and trilingual (French, English and Spanish) bachelor's degrees, and graduate degrees both in English and in French.
Platform
EDUlib was launched by HEC Montreal in October 2012 with the aim of making it available to as many people a high quality university education in French in the field of management. EDUlib is now a joint initiative of the University of Montreal and its two affiliated schools, HEC Montreal and Ecole Polytechnique Montreal. The goal remains to offer the greatest number of people a high quality university education in French but in different areas of knowledge of the three partners. EDUlib courses are modeled on those offered-face. They are taught by the same faculty and academic knowledge is transmitted caliber. Course format and frequency change, of course, but not the quality of teaching.
EDUlib is a public education initiative that does not lead to obtaining a university degree. However, it is expected that a statement will crown the efforts of participants who pass quizzes or tests covered in the course. The courses have been designed to be widely accessible, in a concerted effort to spread knowledge.
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