- From www.edx.org
Marketing your Android apps
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Intermediate Level
Course details
Syllabus
Lesson 1
- Introduction to monetization
- Why and how to monetize your App
- How to monetize apps using subscription & in-App purchase
- How to monetize apps using Advertising
- Data from App Market
- Tools: Admob
- Showing Tools: Analytics Adwords, Facebook
Lesson 2
- Business Models
- Monetization Models Advertising
- Monetization Models: In App Purchase
- Increase your Retention and Revenue with Gamification and Payment Gateway
- Key Performance Indicators
- Extra PRO Native Ads
- IAPs + Advertising = Killer Combination
Lesson 3
- User Acquisition
- Introduction to User Acquisition
- User Acquisition Strategies
- SEO for the App stores
- Introduction to Advertising
- Performance Advertising
- Advertising Acquisition
- Tools for creating the correct message
Lesson 4
- Technical implementation on Android
- Analytics
- Notifications
- Remote Config A/B Testing
- Onboarding Process
- Implement firebase invites and dynamic links
- Admob
Lesson 5:
- Facebook Analytics
- Facebook Audience Network
Prerequisite
This course is designed for people who want to learn about monetizing mobile applications, it is not a programming course, knowledge in mobile applications development is required to fully understand the course content.
Instructors
Jojo Giuffra
Google Experts (Marketing)
Universidad Galileo
Pedro Borrayo
Software Engineer Guatemala, Guatemala
Galileo University
Platform
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