Marketing your Android apps
list 5 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
card_giftcard 300 point
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 30 hours in total

About the content

Almost anyone who is developing Android Applications thinks about the possibility of selling it for profit. The App developing industry is booming and there is plenty of room for people to get in on the action. However, even though it sounds straight-forward, selling Apps is actually quite difficult.

Probably the most obvious way to get started is selling access to it, but it isn’t the only way to do it. In this course you will find several ways that can prove to be extremely profitable.

Learn how to promote and monetize your apps. This course presents the best practices of advertising, monetizing and publishing your app. It also covers an introduction to business models that will help you make money from an app using Google AdMob, and Google’s mobile advertising platform specifically designed for mobile apps.

  • How to Monetize your application
  • Learn when to use ads to Improve user experience
  • How to get, engage and maintain your user base
  • Display Banner and Interstitial ads in an app
  • Licensing and monitoring your application
  • Publishing your application

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Prerequisite

This course is designed for people who want to learn about monetizing mobile applications, it is not a programming course, knowledge in mobile applications development is required to fully understand the course content.

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Syllabus

Lesson 1

  • Introduction to monetization
  • Why and how to monetize your App
  • How to monetize apps using subscription & in-App purchase
  • How to monetize apps using Advertising
  • Data from App Market
  • Tools: Admob
  • Showing Tools: Analytics Adwords, Facebook

Lesson 2

  • Business Models
  • Monetization Models Advertising
  • Monetization Models: In App Purchase
  • Increase your Retention and Revenue with Gamification and Payment Gateway
  • Key Performance Indicators
  • Extra PRO Native Ads
  • IAPs + Advertising = Killer Combination

Lesson 3

  • User Acquisition
  • Introduction to User Acquisition
  • User Acquisition Strategies
  • SEO for the App stores
  • Introduction to Advertising
  • Performance Advertising
  • Advertising Acquisition
  • Tools for creating the correct message

Lesson 4

  • Technical implementation on Android
  • Analytics
  • Notifications
  • Remote Config A/B Testing
  • Onboarding Process
  • Implement firebase invites and dynamic links
  • Admob

Lesson 5:

  • Facebook
  • Facebook Analytics
  • Facebook Audience Network
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Instructors

Jojo Giuffra
Google Experts (Marketing)
Universidad Galileo

Pedro Borrayo
Software Engineer Guatemala, Guatemala
Galileo University

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Platform

Edx

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Google Experts (Marketing)

Published on March 25, 2020
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Google Experts (Marketing)