Marketing your Android apps

Marketing your Android apps

Course
en
English
30 h
This content is rated 3.1667 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 5 Sequences
  • Intermediate Level

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

Lesson 1

  • Introduction to monetization
  • Why and how to monetize your App
  • How to monetize apps using subscription & in-App purchase
  • How to monetize apps using Advertising
  • Data from App Market
  • Tools: Admob
  • Showing Tools: Analytics Adwords, Facebook

Lesson 2

  • Business Models
  • Monetization Models Advertising
  • Monetization Models: In App Purchase
  • Increase your Retention and Revenue with Gamification and Payment Gateway
  • Key Performance Indicators
  • Extra PRO Native Ads
  • IAPs + Advertising = Killer Combination

Lesson 3

  • User Acquisition
  • Introduction to User Acquisition
  • User Acquisition Strategies
  • SEO for the App stores
  • Introduction to Advertising
  • Performance Advertising
  • Advertising Acquisition
  • Tools for creating the correct message

Lesson 4

  • Technical implementation on Android
  • Analytics
  • Notifications
  • Remote Config A/B Testing
  • Onboarding Process
  • Implement firebase invites and dynamic links
  • Admob

Lesson 5:

  • Facebook
  • Facebook Analytics
  • Facebook Audience Network

Prerequisite

This course is designed for people who want to learn about monetizing mobile applications, it is not a programming course, knowledge in mobile applications development is required to fully understand the course content.

Instructors

Jojo Giuffra
Google Experts (Marketing)
Universidad Galileo

Pedro Borrayo
Software Engineer Guatemala, Guatemala
Galileo University

Platform

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

This content is rated 3.1667 out of 5
(no review)
This content is rated 3.1667 out of 5
(no review)
Complete this resource to write a review